Social Media Campaigns

I recently read an article called "The Best Ever Social Media Campaigns" on the Forbes website. I found the attempt by the makers of Skittles to get people to their site to be less than helpful. It failed because there was really no reason to look at their Twitter like website unless you wanted some entertainment due to the foul language laced tweets that mentioned Skittles.

Being an avid user of both Facebook and Twitter, I see social media ads everyday that catch my attention. My Facebook has noticed that I'm a part of a Greek organization and placed ads on my Facebook that are for clothing companies that make Greek t-shirts and other items. My Facebook also noticed that I like to shop so they placed ads for modcloth.com on my homepage. Mod Cloth was successful in catching my eye and I soon browsed the online clothing store's page. I also followed them on Twitter soon after.

Mod Cloth's campaign isn't really a physical ad that I can place a picture of along with my post. They do something that I find very interesting that can't be shown with an image. Mod Cloth created their own hash tag on Twitter called #ispythursday. Upon creating this hash tag they also created a game that is played every Thursday on the Mod Cloth Twitter page. This game is rather simple, but can cause you to get off track. Mod Cloth posts a distorted or up-close picture that is usually just a bunch of colors and patterns, every Thursday at 4 p.m. The object of the game is to find what item they are showing and tweet the answer to Mod Cloth and include #ispythursday in the tweet. The fifth tweet with the correct answer wins a gift certificate. The gift certificate is usually $25, but has been more in Thursday's past.

When you participate in this game it is very easy to end up browsing other items on the website. One Tweeter even said "Just realized how strategic @modcloth's #ispythursday is.. I got too distracted looking at apartment decorations to play!"

Another plus to Mod Cloth's social media promotions, they usually respond if you mention them in a tweet. A friend of mine tweeted that her "@modcloth watch came in" and the person managing their Twitter page responded to her later that day. They're engaging in feedback and conversation with their buyers.. very smart they are!