Fundamentals of Non-Profits.

This week I have learned several fundamental tips on communications efforts for non-profit organizations.

• It is really important to build a relationship with the media outlets that the organization will use the most, especially since they may have little or no budget.
• I need to build relationships with the local media for the PHWWO. Most of the media in the area already know about them and have covered stories about their events before, so I plan to reach out to the regional media more-so.
• When reaching out about the organization there is a difference in a value the organization has and information about the organization.
• When educating the public about the PHWWO using a value the organization has as opposed to giving out general information may be a better idea. This will get people interested to learn more and contact the group or attend an event.
• When creating a publicity and communications plan for a non-profit, it must first be determined what kind of non-profit the group is. An individual behavior change group or a public will group.
• I think PHWWO is a mixture of the two. Although they are not involved with legislature that affects wounded warriors, they are still educating the public, they are affecting the social perception of helping our nation's wounded and veterans.

All information was obtained from http://www.mediaevaluationproject.org/Paper5.pdf