Social Media Posting

Since the Potomac Highlands Wounded Warrior Outreach (PHWWO) has both Facebook and Twitter accounts, I researched the best timing to make postings so the outreach is the best.

• When you share a link on your company’s Facebook page, people are more likely to view that link on the weekends or early in the morning
• Pages that post every other day have more followers or “likes”. 
• The Twitter pages with the most followers tweet an average of 22 times per day.  When sharing your website through a link, try to tweet about your page once per hour at most

(This information was gathered from notes from "Science of Timing" webinar by Dan Zarella and HubSpot and a Platinum PR blog post that I wrote in April of last year.) 

I plan to use the program "HootSuite" for PHWWO. This program allows postings to both Facebook and Twitter at the same time and each post can be scheduled. I think the best approach is to have links to articles about PHWWO when posting a link on the Facebook page. The Twitter page can be used to promote the Facebook page by posting links to the organizations Facebook.