The ad that is geared towards tween girls was our weakest ad. I think it needs to be a little more eye catching and have more color. I think the concept is there, but the eye appeal is not. The 2 periods after the You could be removed since it was not included in any other ad of ours.
I liked this ad a lot, though I understand (it being the first that you did) it being the weakest in terms of the whole campaign. There is a lot going on on that bed that could be cropped out and make it less chaotic while maintaining that very "tween" feeling to it. Being in color, as well, would help you make this more consistent with the rest of your campaign as well as making this ad particularly more eye-catching.
ReplyDeleteThis is a really excellent photo though, and the concept is great.